Practical tips for DIY entrepreneurs who want to look more legit.
Let’s be honest — most small business owners don’t have a 40-page brand guide or a big-name design agency on speed dial. And that’s okay.
If you’re wearing all the hats and trying to make your website, social media, and marketing materials feel cohesive, this post is for you.
Here’s how to create a simple, effective brand identity that actually reflects your business—without losing your mind (or your weekend).
1. Pick a Signature Color Palette
You don’t need a rainbow of colors. Just 2–4 shades that feel like you. Bonus if they match the vibe of your product or service. A tool like Coolors can help spark creativity!
Tips:
- Choose a main brand color, a neutral, and a pop color.
- Stick to the same hex codes across your website, Canva designs, and packaging.
2. Choose 1–2 Fonts and Use Them Everywhere
Fonts help build trust. Seriously. Consistent typography = polished brand.
Tips:
- Pick a clean font for headings and a readable one for body text.
- Avoid overused fonts like Papyrus or Comic Sans (unless your brand is, like, ironically goofy).
3. Create a Go-To Style for Photos
You don’t need a pro shoot every week. But you do want your visuals to feel intentional.
Tips:
- Use similar lighting, backgrounds, or filters for all your photos.
- Think: cozy + natural? Bright + punchy? Choose a vibe and stick with it.
4. Know Your Brand Voice
Your voice is how you sound—on your website, IG captions, emails, etc.
Tips:
- Are you funny and casual? Warm and professional? Choose a tone and write everything like you speak.
- Write a short brand bio in your voice, and use it as your tone reference.
Bonus: Make a One-Page Brand Cheat Sheet
Put your fonts, colors, photo inspo, and tone of voice all on one simple page.
It doesn’t have to be fancy—just something to keep you (and anyone helping you) consistent. And when you’re ready to hand things off? You’ve got a great starting point for your designer.
Need a Hand?
At Sunflwr & Co, we love helping small businesses bring their brand to life—from thoughtful design to day-to-day strategy. Let’s chat if you’re ready to go from DIY to “heck yes.”