Most small business owners don’t have time for a full website redesign — and that’s okay. The truth is, you don’t need a major overhaul to see real improvements in how your website looks, feels, and performs.
If you have a free afternoon — maybe on a slower day, a weekend, or right before the new year — you can make a handful of quick updates that deliver an immediate impact. These aren’t technical fixes. They’re practical, simple changes that help your website feel fresher, more trustworthy, and more helpful for your customers.
Let’s walk through five improvements you can make today.
1. Refresh your homepage hero section
Your homepage hero (the very top section) is the first impression your website makes. It should instantly communicate who you are and what you offer.
Ask yourself:
- Is my headline clear and direct?
- Does the photo still represent my business?
- Is my call-to-action specific? (“Book a Call” is clearer than “Learn More”)
A fresh hero can make your entire website feel brand-new — and it takes less than 30 minutes to update.
2. Add or update FAQs on your service pages
Google loves FAQ sections because they directly answer customer questions. And customers love them because they make decisions easier.
Add 3–6 FAQs to each service page using real questions customers ask you, such as:
- “How long does a project take?”
- “Do you offer payment plans?”
- “What areas do you serve?”
These help boost SEO, reduce customer confusion, and increase conversions.
3. Optimize old images for speed
Slow websites lose customers. Many small business sites in Phoenix still use massive image files (2–8MB!). Optimize your images by:
- Compressing them to under 400KB
- Converting to WebP if possible
- Replacing outdated or low-quality photos
You can use free tools like Squoosh, TinyPNG, or WordPress’ built-in compression.
4. Add new testimonials or reviews
Testimonials are one of the strongest forms of social proof. Add at least one new review to your homepage, about page, or service pages. If you don’t have many, choose 2–3 strong ones from recent clients.
Extra tip: include a first name, last initial, and city. “Sarah P., Phoenix” feels more credible than “Satisfied Client.”
5. Improve your contact page
Your contact page is where conversions happen — but many business owners forget to update it. A strong contact page includes:
- A short intro message
- Your hours
- Your service area
- A contact form
- A clickable phone number
- A map (if you have a physical location)
Make it easy for customers to reach you, and conversions will improve instantly.
Final Thoughts
You don’t need a full redesign to improve your online presence — just a few thoughtful updates. These five improvements take very little time but deliver outsized impact in usability, credibility, and SEO.
If you’d like support identifying even bigger opportunities, Sunflwr & Co. offers website audits, fixes, and maintenance packages that fit small-business budgets. Sometimes, small steps lead to big growth. Check us out and see what we can do for your business!